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Is it time for your agency to put some “skin in the game” with performance-based marketing?
“I would definitely budget more for marketing if I knew I was paying for results.” That’s a statement I hear from marketing executives and business owners all the time, and who can blame them for saying it? It would be so easy to just pay for marketing services that were generating dollars towards the bottom…
Read More5 Ways to Efficiently Work with Your Designer
Working efficiently with a graphic designer can make a real difference in the success of your project. Clear communication, detailed planning, and mutual understanding are key components of a great collaboration. Below are some five steps to make sure you and your designer stay on the same page and have a smooth and productive collaboration.…
Read MoreHow to track marketing ROI in 2024
The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…
Read MoreVideo Feature: 3 Tips to Boost Your Marketing Strategy in Q4
BroadBased Partner Chris Ramaglia details his top 3 tips to help your marketing strategy end on a high note in 2023.
Read MoreThe 3 most overlooked pieces of marketing data that can unlock higher ROI
Usually when we think of marketing data, we turn to analytics and KPIs. Hard numbers and stats that give us the plot points of the story, but fail to deliver the rich details that can create major separation from our competitors. The truth is, some of the valuable insight can be found from sources that…
Read MoreTop 5 Latest Design Trends for 2023
Are you looking for some new ideas to freshen up your designs? As we round the turn on 2023, we’ve seen some trends emerge that are weaving their way through the creative landscape. Keep reading to learn about these new trends and how they can invigorate your design projects. 1. Expressive Typography The art of…
Read MoreMaximize Your Budget With a Well-defined Target Audience
In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…
Read MoreBroadBased Owner Chris Ramaglia Completes JAX Bridges Program
JAX Bridges is an entrepreneurial development program offered by the JAX Chamber and has an alumni of over 1,500 small business owners throughout Northeast Florida. Launched in 2014 by Dr. Carlton Robinson, the program helps small business owners grow with education, teaming exercises and mentoring. Last week, BroadBased Partner Chris Ramaglia completed the Spring 2023 program…
Read MoreHow to “2020-Proof” your email marketing
Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox. If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…
Read MoreBroadBased featured on “Buzzworthy Businesses”
Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.
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