How to track marketing ROI in 2024

The most important metric in any marketing strategy is the Return on Investment, or ROI. Not only do you need to know if your marketing is paying off, but also which tactics are most effective at driving revenue. The bottom line is: if you’re not accurately tracking your ROI, you’re taking (expensive) shots in the…

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Top 5 Latest Design Trends for 2023

Are you looking for some new ideas to freshen up your designs? As we round the turn on 2023, we’ve seen some trends emerge that are weaving their way through the creative landscape. Keep reading to learn about these new trends and how they can invigorate your design projects.   1. Expressive Typography  The art of…

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Maximize Your Budget With a Well-defined Target Audience

In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…

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BroadBased Owner Chris Ramaglia Completes JAX Bridges Program

JAX Bridges is an entrepreneurial development program offered by the JAX Chamber and has an alumni of over 1,500 small business owners throughout Northeast Florida. Launched in 2014 by Dr. Carlton Robinson, the program helps small business owners grow with education, teaming exercises and mentoring. Last week, BroadBased Partner Chris Ramaglia completed the Spring 2023 program…

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How to “2020-Proof” your email marketing

Email Marketing has always been one of the most cost-effective digital strategies to drive leads, but the “new normal” we’re all dealing with in 2020 has changed the rules of the inbox.  If you play by these new rules, you have a tremendous opportunity to connect with new prospects and convert them to devoted customers.…

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BroadBased featured on “Buzzworthy Businesses”

Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.

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Episcopal School of Jacksonville gets a new website for the new school year

The Episcopal School of Jacksonville (ESJ) has been a long-time client at BroadBased and our latest project was redesigning the school’s website. Having recently merged with both Beaches Episcopal School and St. Mark’s Episcopal Day School, ESJ needed to completely re-organize their website to accommodate the additional schools. The BroadBased team helped build the new…

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