Category Archives: Uncategorized

How To Set A Marketing Budget (And What To Include)

Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are… Continue Reading

Google’s latest ad layout change and how it impacts your organic SEO ranking

Last month Google confirmed that desktop search results will no longer display text ads on the right side of the page leaving only 3-4 ads above the organic listings. When you factor in the 3 ads that display at the bottom of the page underneath organic listings, the total number of ad results drop from… Continue Reading


Inbound marketing campaigns are 3x more likely to produce higher ROI than outbound. Inbound marketing is how you promote your company via content marketing to attract prospects into your sales funnel. You do this by positioning content on blogs, podcasts, video, e-newsletters, whitepapers, SEO, social media and more. Need an example? You’re looking at one.… Continue Reading

A Design/Build Web Project For Auld & White

BroadBased and Auld & White Constructors cut the ribbon in July on an eye-catching new building project — a redesigned website. Built with an easy-to-use content management system, the new site includes a robust projects section that showcases the Jacksonville firm’s growing portfolio of award-winning work in the commercial, healthcare, institutional and industrial sectors. Continue Reading

Building Community With MAA

BroadBased has partnered with Mid-America Apartment Communities (NYSE: MAA) since early 2014, spearheading the social media promotion and day-to-day community management for 220 Riverside Apartments in Jacksonville’s Brooklyn neighborhood. The page currently has more than 4,200 “Likes” and targeted Facebook ad campaigns have driven more than 7,000 leads to the MAA leasing website. “We are… Continue Reading

They do all that? The JAX Chamber Foundation steps out

A common dilemma of foundations affiliated with larger organizations is whether to rely on the larger group’s website to tell their story or to create a stand-alone Web presence. The answer is often determined by the foundation’s involvement in program delivery, as opposed to focusing primarily on fundraising. For JAX Chamber Foundation President Sandy Bartow,… Continue Reading


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