Brand Development

Branding: you are who your customers think you are.

You might think you’re the greatest thing since jet skis — and you might be — but if the public thinks you’re a paddle boat, you’re going to have to churn a lot of water to keep up with the competition.

BroadBased will help you identify and establish an image in the marketplace that says who you are and why you’re the best at what you do. Whether you’re just starting out or responding to market conditions that demand a new direction, we can increase the power of your brand.

View Our Solutions

Our Process

  • Determine launch timeframe/goals.
  • Develop creative brief.
  • Ensure proposed name is available for TM or SM.
  • Develop tagline if required.
  • Develop up to five solutions for presentation.
  • Test creative with focus group if appropriate.
  • Revise up to two selected logos for final presentation.
  • Design stationery, business papers, signage, fleet graphics, promo items.
  • Consult on materials manufacture.
  • Develop logo / brand usage guidelines.
  • Assist in rollout to internal/external audiences if a re-brand.

Case Study

Rayonier Advanced MaterialsDesign Firm Jacksonville

The Challenge:

BroadBased client Rayonier (NYSE: RYN) separated its land resources businesses from its performance fibers business, creating two independent, publicly traded companies. The performance fibers division became Rayonier Advanced Materials (NYSE: RYAM) and BroadBased was invited to perform branding services.

The Solution:

Our strategists worked closely with the RYAM marketing team to develop a creative brief that encapsulated what the company wanted to achieve with its new brand. Once the creative brief was in place, our design team created and presented a variety of options to the client in less than 10 days.

The Result:

The initial presentation was quickly culled down to two options. Based on client input, options were fine tuned for presentation with a final solution chosen in less than 30 days.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279