Rayonier Advanced Materials
BroadBased client Rayonier (NYSE: RYN) separated its land resources businesses from its performance fibers business, creating two independent, publicly traded companies. The performance fibers division became Rayonier Advanced Materials (NYSE: RYAM) and BroadBased was invited to perform branding services.
Our strategists worked closely with the RYAM marketing team to develop a creative brief that encapsulated what the company wanted to achieve with its new brand. Once the creative brief was in place, our design team created and presented a variety of options to the client in less than 10 days.
The initial presentation was quickly culled down to two options. Based on client input, options were fine tuned for presentation with a final solution chosen in less than 30 days.