Marketing Automation: Our Work

La Fontana at World Golf Village

La Fontana at World Golf Village

La Fontana launched a marketing automation campaign to increase the quantity and quality of new buyer leads. Lifestyle-based content was developed and integrated with sales incentives to advance prospective buyers through the purchase process. Tracking measures were implemented to gauge the campaigns effectiveness, and refine content and messaging based on analytics.

Palazzo on St. Johns

Palazzo on St. Johns

The Palazzo on St. Johns marketing automation campaign allows them to stay top-of-mind with prospective buyers and helps nurture them through the buying process. The design of the email templates showcases the property’s beautiful views and features. The content then incorporates sales messages with luxury decorating and entertaining blog posts. All data collected from the campaign is leveraged to improve performance and generate referrals.

Jacksonville University

Jacksonville University

The marketing automation tool Jacksonville University had in place was designed specifically for the higher education industry. BroadBased audited the tool’s capabilities and developed a strategy to increase student applications, and also retain those students through the admissions process. Copywriting and email template design were tasks performed, as well as analytics and measurement.

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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