On the Internet, your website leads branding efforts.
Whoever said, “If you build it they will come,” wasn’t thinking about websites. Designing effective and responsive websites requires marketing expertise, creativity and knowledge of constantly changing technology. Whether you’re making your first splash on the Web or redesigning an existing site, BroadBased will create a custom solution that enhances your online brand and visibility.
Our expertise can also take you a step beyond. We don’t just create websites or mobile solutions, we help you establish your digital presence. When done right, an attractive, informative website combined with interactive social media tools and a robust digital ad campaign comprise the most flexible and versatile marketing strategy available today.
- Define goals and objectives.
- Identify your target audience.
- Analyze the competition.
- Develop a strategic plan based on user experience goals.
- Define and incorporate success measures.
- Include conversion strategies to enable you to capture desirable visitor data.
- Incorporate BroadBased’s search engine optimization (SEO) protocol.
- Provide three unique creative options.
Additional steps to refresh an existing website
- Analyze existing site performance
- Perform an SEO analysis
- Analyze competitors’ sites and prepare a performance comparison.