Case Study

220 Riverside Apartments

The Challenge:

BroadBased was recruited to assist Mid America Apartment Company (NYSE: MAA), a national REIT, in generating local buzz and pre-leasing activity for 220 Riverside Apartments, Jacksonville’s hottest new luxury apartment complex, while it was under construction and months from opening.

The Solution:

BroadBased developed a creative and carefully crafted Facebook page designed to communicate the vision of the property and generate excitement about the revitalizing Brooklyn neighborhood, developing businesses and leasing opportunities at 220 Riverside Apartments.

The Result:

The social media strategy generated 74,000 views and more than 4,000 “Likes” before the property was open for residents to move in. Six months after the grand opening the property was 98 percent leased.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279