Marketing Strategy

Coordination of your brand is the key to a higher return on investment.

Effective marketing is a symphony, not a battle of the bands. From your logo to your marketing brochures to your website and your social media branding, all elements must flow together and support each other, ensuring that you’re hitting all the right notes. By collaborating with you to develop an integrated marketing plan in which every element has a clear purpose and a stated goal, BroadBased will help you realize the highest return on investment possible from your marketing budget.

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Our Process

Situation Analysis – What is your current situation?
Marketing Objectives – What are your goals?
Marketing Strategy – What methods will we employ to reach those goals?
Implementation Plan – How does timing affect the end result?
Tracking Strategies – How well did the strategy perform?

Ed Fraser Memorial Hospital

THE CHALLENGE

Ed Fraser Memorial Hospital wanted a strategic marketing plan designed to raise awareness of the benefits of using the rural facility’s many service offerings, including on-site primary physicians and specialists, as well as outpatient services ranging from physical therapy to imaging and laboratory services.

THE SOLUTION

BroadBased created an integrated marketing plan that incorporated broadcast and cable television, radio, billboards and online advertising, as well as a new social media presence.

THE RESULT

Awareness of the hospital and its services dramatically increased across the region, resulting in an increase of website traffic directly attributable to online advertising.