Case Study

Ed Fraser Memorial Hospital

The Challenge

Ed Fraser Memorial Hospital wanted a strategic marketing plan designed to raise awareness of the benefits of using the rural facility’s many service offerings, including on-site primary physicians and specialists, as well as outpatient services ranging from physical therapy to imaging and laboratory services.

The Solution

BroadBased created an integrated marketing plan that incorporated broadcast and cable television, radio, billboards and online advertising, as well as a new social media presence.

The Result

Awareness of the hospital and its services dramatically increased across the region, resulting in an increase of website traffic directly attributable to online advertising.

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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