Case Study

Ed Fraser Memorial Hospital


Ed Fraser Memorial Hospital wanted a strategic marketing plan designed to raise awareness of the benefits of using the rural facility’s many service offerings, including on-site primary physicians and specialists, as well as outpatient services ranging from physical therapy to imaging and laboratory services.


BroadBased created an integrated marketing plan that incorporated broadcast and cable television, radio, billboards and online advertising, as well as a new social media presence.


Awareness of the hospital and its services dramatically increased across the region, resulting in an increase of website traffic directly attributable to online advertising.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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