Feature Category: Brand Development

Our Process Brand Development, Expertise, Process

Our Process Determine launch timeframe/goals. Develop creative brief. Ensure proposed name is available for TM or SM. Develop tagline if required. Develop up to five solutions for presentation. Test creative with focus group if appropriate. Revise up to two selected logos for final presentation. Design stationery, business papers, signage, fleet graphics, promo items. Consult on… Continue Reading

Rayonier Advanced Materials

Rayonier Advanced Materials The Challenge: BroadBased client Rayonier (NYSE: RYN) separated its land resources businesses from its performance fibers business, creating two independent, publicly traded companies. The performance fibers division became Rayonier Advanced Materials (NYSE: RYAM) and BroadBased was invited to perform branding services. The Solution: Our strategists worked closely with the RYAM marketing team… Continue Reading


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279