Feature Category: Case Studies

Rayonier Advanced Materials

Rayonier Advanced Materials The Challenge: BroadBased client Rayonier (NYSE: RYN) separated its land resources businesses from its performance fibers business, creating two independent, publicly traded companies. The performance fibers division became Rayonier Advanced Materials (NYSE: RYAM) and BroadBased was invited to perform branding services. The Solution: Our strategists worked closely with the RYAM marketing team… Continue Reading

Jacksonville University – Expertise, Case Study, Facebook and Google PPC

Jacksonville University The Challenge: Raise awareness of specific graduate degree programs specific target audiences to supplement enrollment goals as needed. The Solution: Create a series of custom Facebook ads for advanced degree programs that test the performance of multiple images and messages. Advertisements are targeted to regional audiences who meet established enrollment criteria and who… Continue Reading

Sun Tire – Expertise – Case Study

Sun Tire The Challenge: Sun Tire, North Florida’s leading locally owned and operated tire dealer, needed an innovative digital marketing strategy to achieve and maintain top rankings in Google search. An integral part of the strategy was staying true to the company’s core values, which are firmly rooted in best-in-class customer service and satisfaction. The… Continue Reading

Jacksonville University – Expertise – Case Study

Jacksonville University The Challenge: After employing a marketing automation tool specifically designed for higher education, Jacksonville University turned to BroadBased, its long-time marketing partner, to refine its approach and maximize results. In addition to increasing student enrollment, JU wanted to decrease the number of students who opt not to enroll after paying their deposit, an… Continue Reading

The LBA Group

The LBA Group The Challenge: The LBA Group, a Jacksonville CPA firm and long-time client of BroadBased was ready to develop the firm’s third website. Many technological advances had been made since the previous site was developed and the firm wanted to capture valuable “real estate” in the growing search engine marketing arena. The Solution:… Continue Reading

220 Riverside Apartments

220 Riverside Apartments The Challenge: BroadBased was recruited to assist Mid America Apartment Company (NYSE: MAA), a national REIT, in generating local buzz and pre-leasing activity for 220 Riverside Apartments, Jacksonville’s hottest new luxury apartment complex, while it was under construction and months from opening. The Solution: BroadBased developed a creative and carefully crafted Facebook… Continue Reading

The Garcia Institute

The Garcia Institute The Challenge As the premier facial plastic surgeons on the First Coast, The Garcia Institute needed an online presence to match the extraordinary treatment and results its patients experienced. It wanted to generate a flow of online leads by consistently and continually showcasing its innovative treatments and procedures. The Solution BroadBased recommended… Continue Reading

Ed Fraser Memorial Hospital

Ed Fraser Memorial Hospital The Challenge Ed Fraser Memorial Hospital wanted a strategic marketing plan designed to raise awareness of the benefits of using the rural facility’s many service offerings, including on-site primary physicians and specialists, as well as outpatient services ranging from physical therapy to imaging and laboratory services. The Solution BroadBased created an… Continue Reading


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