Feature Category: Expertise

Our Process Brand Development, Expertise, Process

Our Process Determine launch timeframe/goals. Develop creative brief. Ensure proposed name is available for TM or SM. Develop tagline if required. Develop up to five solutions for presentation. Test creative with focus group if appropriate. Revise up to two selected logos for final presentation. Design stationery, business papers, signage, fleet graphics, promo items. Consult on… Continue Reading

Rayonier Advanced Materials

Rayonier Advanced Materials The Challenge: BroadBased client Rayonier (NYSE: RYN) separated its land resources businesses from its performance fibers business, creating two independent, publicly traded companies. The performance fibers division became Rayonier Advanced Materials (NYSE: RYAM) and BroadBased was invited to perform branding services. The Solution: Our strategists worked closely with the RYAM marketing team… Continue Reading

Our Process – Expertise, Online Advertising, Process

Our Process Define goals and objectives. Identify your target audience. Analyze past data for clues to future conversion formulas. Develop a strategic plan for funneling click-throughs to conversion. Develop landing pages or automated strategies to nurture leads. Meet with sales team to discuss lead follow-through and further nurture prospects. Monitor click-through results and make course… Continue Reading

Jacksonville University – Expertise, Case Study, Facebook and Google PPC

Jacksonville University The Challenge: Raise awareness of specific graduate degree programs specific target audiences to supplement enrollment goals as needed. The Solution: Create a series of custom Facebook ads for advanced degree programs that test the performance of multiple images and messages. Advertisements are targeted to regional audiences who meet established enrollment criteria and who… Continue Reading

Our Process – Expertise, Process, Search Engine Optimization

Our Process Keyword research to determine which phrases have the highest return on investment. Evaluate website’s current SEO structure and make changes to front-end content and back-end code to optimize keyword presence. Create and update local directories to ensure rankings for geographic searches. Implement a review management strategy to encourage positive customer reviews and effectively… Continue Reading

Sun Tire – Expertise – Case Study

Sun Tire The Challenge: Sun Tire, North Florida’s leading locally owned and operated tire dealer, needed an innovative digital marketing strategy to achieve and maintain top rankings in Google search. An integral part of the strategy was staying true to the company’s core values, which are firmly rooted in best-in-class customer service and satisfaction. The… Continue Reading

Our Process – Expertise – Marketing Automation

Our Process Research and select the appropriate marketing automation software based on client needs. Develop a content marketing strategy that defines optimal types of content and delivery methods. Identify various customer personas based on target audience and match content specifically to each unique persona. Craft the email campaign with custom-designed email templates and landing pages.… Continue Reading

Jacksonville University – Expertise – Case Study

Jacksonville University The Challenge: After employing a marketing automation tool specifically designed for higher education, Jacksonville University turned to BroadBased, its long-time marketing partner, to refine its approach and maximize results. In addition to increasing student enrollment, JU wanted to decrease the number of students who opt not to enroll after paying their deposit, an… Continue Reading

Our Process – Expertise – Responsive

Our Process Define goals and objectives. Identify your target audience. Analyze the competition. Develop a strategic plan based on user experience goals. Define and incorporate success measures. Include conversion strategies to enable you to capture desirable visitor data. Incorporate BroadBased’s search engine optimization (SEO) protocol. Provide three unique creative options. Additional steps to refresh an… Continue Reading

The LBA Group

The LBA Group The Challenge: The LBA Group, a Jacksonville CPA firm and long-time client of BroadBased was ready to develop the firm’s third website. Many technological advances had been made since the previous site was developed and the firm wanted to capture valuable “real estate” in the growing search engine marketing arena. The Solution:… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279