ClaimMedic is a medical billing advocate that helps people organize, audit and negotiate their medical bills to save them money, in some cases up to 90% of their total bills. BroadBased launched a nationwide Google Ads campaign to drive qualified leads and convert them with interactive video content on the website. Advanced conversion tracking was configured on the website to provide insight into what keywords were driving phone calls and appointment forms, along with A/B testing with copy and images.

About Jan

Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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