Palazzo on St. Johns

Palazzo on St. Johns

The Palazzo on St. Johns launched a Google Adwords campaign to increase their visibility on internet-based Google searches. BroadBased configured the campaign to only show ads for keyword searches modified with “waterfront” or “riverfront” to maximize the budget. Also, an emphasis was placed on the ad copy and placement for users on mobile devices to ensure maximum conversions.

About Jan

Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279