Digital Lead Generation Strategies for Real Estate Marketing

Quickly increase your lead flow with proven strategies that drive sales and maximize ROI

With expertise across a variety of real estate projects and communities, BroadBased can help you match the perfect message with your perfect buyer audience and close more sales. We take the time to customize our strategies based on your unique challenges and sales goals to drive real results.

“As with most new marketing efforts, we expected to start seeing results in the first 30 to 60 days,” said Michael Bone, marketing director for The Condo Group Florida. “But we were completely blown away with the immediate results.”

We’ve included several of our most popular real estate digital marketing resources below.


FACEBOOK LEASE-UP PACKAGE – Drive awareness of your property and fill your property’s Facebook page with great information about your community, floor plans, amenities, events and leasing specials. This package includes 8-10 custom written community and area-specific posts + your entire monthly community event calendar and one staff profile each month. Package also includes stock photos, and set up and daily monitoring of one (1) Facebook Carousel ad/month + ad budget.

FACEBOOK LEASE-UP AWARENESS AD – Raise awareness of your property and target your specific market area/audience by promoting your monthly leasing specials. Package includes design of one (1) 5-image carousel ad, specific targeting, response management and access to real-time reporting dashboard + ad budget. Ads are tagged so you can identify leads in your internal website analytics program.

FACEBOOK PROPERTY HIGHLIGHT VIDEO – Put your brand on the move with a Facebook cover video that highlights amenities and promotes your leasing specials. Because video is much more effective at attracting eyeballs than a still image, cover videos are the perfect place to highlight your property.


FACEBOOK MAINTENANCE POSTING PACKAGE – Keep your Facebook page fresh and your residents informed with 8-10 general apartment living posts. Includes stock photos and daily monitoring.

FACEBOOK POSTING + CALENDAR PACKAGE – Keep your Facebook page fresh and your residents informed with 16 community calendar and general apartment living posts. Includes stock photos and daily monitoring.

FACEBOOK CUSTOM POSTING + CALENDAR PACKAGE – Fill your Facebook page with custom information about your community, amenities, and events, along with general apartment living posts. This package includes custom-written community-specific posts & your monthly event calendar. Package also includes enough stock photos to cover the custom posts, as well as set up and daily monitoring.


NEW FACEBOOK PAGE SETUP – Don’t have a Facebook page for your property yet? We’ll set up and launch a page for your property and delete any unofficial duplicate pages. We’ll also create photo albums and populate the page with 8-10 property-specific posts designed to engage. And we even provide verbiage for your Property Manager to use in emails and flyers to invite residents and partners to “like” the page.


For an in-depth consultation with our EVP, Chris Ramaglia, call 904-398-7279 ext. 17 or email him.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279