BroadBased has partnered with Mid-America Apartment Communities since early 2014. We currently partner with several MAA properties providing Facebook and Instagram ad campaigns and monthly content development and page monitoring. Please let us know if there is a particular service you are looking for and we will be happy to provide you with a custom service quote.
STRATEGIES FOR LEASE-UPS
1. FACEBOOK CUSTOM POSTING LEASE-UP PACKAGE: $1,035/month – Drive awareness of your property and fill your Facebook page with great information about your community, floor plans, amenities, events and leasing specials. This package includes 8-10 custom-written community-specific posts + your entire monthly community event calendar and one staff profile each month. Package also includes stock photos, and set up and daily monitoring of one (1) Facebook Carousel ad/month + a $250 ad budget.
2. FACEBOOK ADS (1 ad): $535/month: Raise awareness of your property and target your specific area and audience with your monthly leasing specials. Package includes design of one 5-image carousel ad, specific targeting, response management and access to real-time reporting dashboard + $250 ad budget.
3. FACEBOOK PROPERTY VIDEO – $250: Raise awareness and make a splash for your property with a video that features your community and amenities. For a one-time fee and using your existing property photos, we will create a property video that can be used multiple ways including: 1) in place of the cover photo on your Facebook page 2) as a pinned post in your property timeline and 3) in your Facebook ad strategy.
STRATEGIES FOR RESIDENT ENGAGEMENT
4. FACEBOOK MAINTENANCE POSTING PACKAGE: $300/month: Keep your Facebook page fresh with 8-10 general apartment living posts. Includes stock photos and daily monitoring.
5. FACEBOOK MAINTENANCE POSTING + CALENDAR PACKAGE: $450/month: Keep your Facebook page fresh and your residents informed with 16 community calendar and general apartment living posts. Includes stock photos and daily monitoring.
6. FACEBOOK CUSTOM POSTING + CALENDAR PACKAGE: $650/month – Fill your Facebook page with custom information about your community, amenities, and events, along with general apartment living posts. This package includes custom-written community-specific posts + your monthly event calendar. Package also includes enough stock photos to cover the custom posts, as well as set up and daily monitoring.
NEW FACEBOOK PAGE SETUP
7. NEW FACEBOOK PAGE SETUP: $750 one time fee: Don’t have a Facebook page for your property yet? We will set up and launch a page for your property that meets all approved MAA social media guidelines (images, copy and notification settings). We will also delete any unofficial duplicate pages, create photo albums and populate the page with 8-10 property-specific posts designed to engage. And we even provide verbiage for the Property Manager to use in emails and flyers to invite residents and partners to “like” the page.
8. EXISTING FACEBOOK PAGE BRANDING / $300 one time fee: Do you already have a Facebook page for your property but need to brand it to ensure it aligns with MAA social media guidelines for images, copy and notification settings? We will evaluate your page to ensure it meets the existing standard and update it where needed, deleting any unofficial duplicate pages we find along the way.