Social Media Sample – Dignity U Wear

BroadBased Communications has performed as a social media community manager for our clients since 2012. This includes development of overall social strategy, message/campaign development and day-to-day community management. We currently provide messaging and community management support for more than 20 client Facebook pages and have created/managed many more over the years.

Because of the fast changing landscape of social media and changing popularity of a community, no two campaigns are alike. We provide recommendations for campaign-appropriate social assets based on your specific target audience.

Dignity U Wear 10th Annual Undie Campaign

Dignity U Wear was a Jacksonville-based nonprofit that collected new clothing from national manufacturers then distributing the apparel through a network of 300+ nonprofit social service agencies in more than 43 states. The organization was sold to Souls for Soles in 2017.

In 2016, the organization approached BroadBased to create a social media campaign around their 10th Annual Undie campaign, which solicited donations of new undergarments and socks. The strategy included a graphic Facebook and LinkedIn campaign that promoted key messages.

Results: Over 305,000 units of undergarments and socks collected, as well as $30,000 in donations from manufacturers, groups and individuals.

Click SocialMediaSamples-DignityUWear to download a PDF that includes high resolution images.

 

Website and Facebook branding developed for the 2016 10th Annual Undie Campaign:

Screen captures of Website and Facebook branding developed for the 2016 10th Annual Undie Campaign.

Images of LinkedIn posts that were developed for the 2016 10th Annual Undie Campaign.

LinkedIn posts that were developed for the 2016 10th Annual Undie Campaign.

Facebook posts that were developed for the 2016 10th Annual Undie Campaign.

Images of Facebook posts that were developed for the 2016 10th Annual Undie Campaign.

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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