Social Media Sample – JaxKids

BroadBased Communications has performed as a social media community manager for our clients since 2012. This includes development of overall social strategy, message/campaign development and day-to-day community management. We currently provide messaging and community management support for more than 20 client Facebook pages and have created/managed many more over the years.

Because of the fast changing landscape of social media and changing popularity of a community, no two campaigns are alike. We provide recommendations for campaign-appropriate social assets based on your specific target audience.

JaxKids Book Club 10-Year Anniversary

JaxKids Book Club 10 Year Anniversary Logo

The JaxKids Book Club was launched in 2004. The initiative is a free early literacy summer reading program managed by the Jacksonville Children’s Commission (JCC) and privately funded by local, civic-minded corporations and organizations who value the importance of early literacy and education for Jacksonville children. The book club is free for all 4-year-olds in Jacksonville, with 10,000 literacy kits distributed each year. In 2014, the JCC requested a series of posts to commemorate the 10-year anniversary of the club.

BroadBased performed the original branding and marketing for the program in 2005, including designing and producing the collection of custom-illustrated books. We continue to partner with JCC adding a website and social media assets in recent years.

Click SocialMediaSamples_JaxKids to download a PDF that includes high resolution images.


Colorful JaxKids Book Club branding applied to the website and Facebook page.

A “Flat Pete” cardboard cutout was included in the 2016-17 literacy kits. Children are encouraged to submit photos of themselves with Pete in different areas of the city. These memes are used on the website and Facebook page.

Sample memes incorporating photo submissions of real children with their cardboard cutout of "Flat Pete", the popular canine book character.

Facebook posts developed specifically for the 10th anniversary are included below. These posts were accompanied with Facebook ads and select print advertising in the community.


JaxKids Book Club 10 Year Anniversary Logo

Post 1: We’re celebrating 10 years of leading with reading through the JaxKids Book Club. Is your preschooler in the club? It’s fun and FREE for all Duval County 4-year-olds. Visit and click the Early Learning tab to find the JaxKids Book Club page.





A photo of Jacksonville Children receiving their backpacks filled with literacy tools.

Post 2: It’s our anniversary! JaxKids Book Club has created 95,000 new readers and given more than 1 million books to Duval County preschoolers in the last ten years. Thanks to our amazing sponsors! Visit to learn more.






A photo of parents reading to their young daughter.

Post 3: “Children are made readers on the laps of their parents.” — Emilie Buchwald

Early literacy makes a difference! Help foster a lifelong love of reading by registering your Duval County 4-year-old for the JaxKids Book Club at





A photo of a young child studying the cover of his new JaxKids Book Club "I Can Read" book.

Post 4: 95,000 Duval preschoolers and more than 1 million free books later, the JaxKids Book Club is building tomorrow’s leaders one reader at a time. Celebrate 10 years of leading with reading – register your 4-year-old for the Book Club.






Illustration of children happily marching along and reading books.Post 5: Back to school is almost here! Combat the “summer slide” by reading to your kids every day. And register your Duval County 4-year-old for the FREE JaxKids Book Club beginning Sept. 15. Details here.



JaxKids Book Club 10 Year Anniversary Logo

Post 6: Is your preschooler in the club? The JaxKids Book Club will help prepare your child for kindergarten success. It’s fun and FREE for all Duval County 4-year-olds.






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