Two members of the BroadBased creative team joined over 100 other Jacksonville artists to display their custom-designed skateboards for the “I’M BOARD IV” art show. The respective boards of Sean Collins, BroadBased’s web designer, and Karen Kurycki, Senior Art Director, truly reflected their personalities. Sean’s fascination for facial follicles shined through once again with his… Continue Reading
Tag Archives: BroadBased Portfolio
Facility Automation Solutions (FAS)
Facility Automation Solutions (formerly W.W. Gay Facility Automation) needed a comprehensive B2B Web site to concisely present the company’s capabilities in implementing “smart” building operating systems. The company has long played a role in ensuring comfort, energy conservation and operating efficiency in many of Northeast Florida’s most high-profile institutions. From copywriting to creative services, BroadBased… Continue Reading
BroadBased Wins FiberMark Specifier Award
And speaking of Mac Papers, we were thrilled to learn last month that we won a FiberMark Specifier Award for a pocket folder we designed for The LBA Group. The folder was printed on FiberMark Suedetex Cover and printed at Southeast Printing with paper from Mac Papers. Awards are granted for projects using FiberMark cover… Continue Reading
Ready for Prime Time
BroadBased produced its first-ever commercials last month for client The Blood Alliance. And what a great experience it was! It’s part of an educational campaign to raise awareness of The Blood Alliance (TBA) and the invaluable work it does. “It began as recognition that we had a real need to refocus our marketing efforts,” said Jason… Continue Reading
BroadBased Welcomes New Clients
Getting to know new clients is one of the most exciting aspects of the marketing and communications business, and we’re pleased to extend a warm welcome to our five newest — The Blood Alliance, Florida State College at Jacksonville Foundation, W.W. Gay Facility Automation Solutions, Paper Retriever and MDI Holdings. We look forward to featuring… Continue Reading
Specialty Papers on the Eco Side of Green
Check out Jacksonville-based Mac Papers’ new line of environmentally responsible papers. Eco-Varsity, developed specifically for educational institutions, provides a high quality, reasonably priced paper selection for schools pre-K through college that support a commitment to environmental stewardship. “BroadBased was extremely helpful in crafting the right message for this piece,” said David Bowers, director of marketing… Continue Reading
What We Did On Your Summer Vacation
It’s been a busy summer at BroadBased and – judging from the pace we’ve been maintaining — a busy year for our clients too! We’ve been branding, planning, auditing, strategizing and implementing all season long. We’ve seen many organizations revert back to the basics of business development by re-evaluating strategy and outreach. We’ve also assisted… Continue Reading
Beyond the Hits
Using Google Analytics to shape the response to your Web site. Your Web site is one of the best promotional tools you’ve got. But more and more often we’re finding that some clients aren’t really using this tool to see how well their site is working for them. So with this special issue of BROADcast,… Continue Reading
The Case for Illustration
This custom illustration was produced for Coastal Law Magazine by Daniel Vasconcellos. Custom illustration can add the perfect touch of personality and precision to support your brand, product or service. At BroadBased, we are big fans of custom illustration and regularly provide illustration solutions in our presentation mix. Custom illustration enables designers to apply a… Continue Reading
New Look for BBased.com
After seven months of planning, writing and designing, we are excited to announce the launch of a new, refreshed BroadBased Web site. This redesign marks the third iteration of BBased.com since launching our first site in 2001. Since that time, we have redesigned twice to better reflect our capabilities as we expand staff and services.… Continue Reading
