And speaking of Mac Papers, we were thrilled to learn last month that we won a FiberMark Specifier Award for a pocket folder we designed for The LBA Group. The folder was printed on FiberMark Suedetex Cover and printed at Southeast Printing with paper from Mac Papers. Awards are granted for projects using FiberMark cover… Continue Reading
Tag Archives: Brochure design
Wall of Windows
People don’t want to be marketed to; they want to be communicated with. — Flint McGlaughlin Continue Reading
November’s Quote from our Wall of Windows
Marketing is a process not an event. It has a beginning, a middle, but never an end. You improve it, perfect it, change it, even pause it. But you never stop it. – Jay Conrad Levinson Continue Reading
Specialty Papers on the Eco Side of Green
Check out Jacksonville-based Mac Papers’ new line of environmentally responsible papers. Eco-Varsity, developed specifically for educational institutions, provides a high quality, reasonably priced paper selection for schools pre-K through college that support a commitment to environmental stewardship. “BroadBased was extremely helpful in crafting the right message for this piece,” said David Bowers, director of marketing… Continue Reading
Marketing Allocations Shifting in ’09
It may come as no surprise, but according to a survey of U.S. business-to-business marketers, dollars budgeted for a wide range of marketing tactics are quickly shifting into digital territory. As Steve Ellis reports in his blog at thenewmarketing.com, the following are some of the budget winners and losers so far this year, and the… Continue Reading
Print Taking a Bigger Piece of the Budget Pie?
BroadBased owner Jan Korb turned up a surprising result when studying the company’s first quarter business mix. “We have several in-house services that we track including public relations, marketing planning and print and online development,” says Korb. “While it certainly takes more than one quarter for a trend to take shape, we are very surprised… Continue Reading
Outdoors and Loving it with Jacksonville Kids
Two BroadBased employees recently shared moments in the sun with area children. More than 200 children participated in the latest RALLY Jacksonville! event – Great Outdoor Adventure – as part of Mayor Peyton’s Book Club early literacy program. During the morning’s activities, Jacksonville Mayor Peyton was present to help with a tree planting. The children… Continue Reading
Mac Papers in the Vanguard for Sustainable Resources
Created by BroadBased for Mac Papers, Developing an Environmental Paper Procurement Policy is an informative guide on how businesses of all sizes can join the worldwide effort to sustain and protect the environment through the use of certified paper. The United States has recently banned the import, sale or trade of all illegally harvested wood… Continue Reading
Dollar for Dollar, Specialty Advertising Packs the Biggest Punch
Thinking of cost-effective ways to punch up your advertising on a limited budget? Everything old is new again – try imprinted specialty items. According to recent advertising research, those imprinted mugs, caps, bags and pens are more powerful advertising messengers than you might think, and they’re cheaper per impression than any other form of media.… Continue Reading
