Tag Archives: facebook marketing

Socially Speaking

Speaking of women of influence, a 2008 award recipient, BroadBased CEO Jan Korb, was recently quoted in the Jacksonville Business Journal (JBJ) on the topic of social media. In short, Korb’s advice for taking the leap into social media: Not so fast. Korb believes that instead of jumping in with both feet and trying to… Continue Reading

Picture Your Face on Facebook

Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you… Continue Reading

The Case for Press Releases

According to a recent study by Fellows of the Society for New Communications Research, press releases – once the paper-based province of PR professionals – are now primarily online vehicles important to PR and marketing professionals alike, but for different reasons. PR professionals surveyed place more importance on announcing news and influencing thought leaders about… Continue Reading


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