Tag Archives: jacksonville web design

BroadBased gets Board

Two members of the BroadBased creative team joined over 100 other Jacksonville artists to display their custom-designed skateboards for the “I’M BOARD IV” art show. The respective boards of Sean Collins, BroadBased’s web designer, and Karen Kurycki, Senior Art Director, truly reflected their personalities. Sean’s fascination for facial follicles shined through once again with his… Continue Reading

Facility Automation Solutions (FAS)

Facility Automation Solutions (formerly W.W. Gay Facility Automation) needed a comprehensive B2B Web site to concisely present the company’s capabilities in implementing “smart” building operating systems. The company has long played a role in ensuring comfort, energy conservation and operating efficiency in many of Northeast Florida’s most high-profile institutions. From copywriting to creative services, BroadBased… Continue Reading

In the News: Gazing into the Crystal Ball for 2010

If you’re looking for a good overview of marketing trends for the coming year, you’d do well to check out the article “Strategies That Sell” in 904 Magazine’s December 2009 issue. The article provides a virtual roundtable of opinions from businesses in and around Northeast Florida — printing, retail, medical, media buying, direct mail and… Continue Reading

Off to a Hairy Start

A popular business management book a few years back advocated that companies motivate their organizations by setting a Big Hairy Audacious Goal. We’re not sure that our Web designer, Sean Collins, ever read the book, but he certainly is following its advice. Last month, Sean organized the first-ever Jacksonville art show celebrating facial hair. The… Continue Reading

Beyond the Hits

Using Google Analytics to shape the response to your Web site. Your Web site is one of the best promotional tools you’ve got. But more and more often we’re finding that some clients aren’t really using this tool to see how well their site is working for them. So with this special issue of BROADcast,… Continue Reading

Marketing Allocations Shifting in ’09

It may come as no surprise, but according to a survey of U.S. business-to-business marketers, dollars budgeted for a wide range of marketing tactics are quickly shifting into digital territory. As Steve Ellis reports in his blog at thenewmarketing.com, the following are some of the budget winners and losers so far this year, and the… Continue Reading

Online Reputation Management Should be a Priority

Online Reputation Management (ORM) is a relatively new industry brought to the forefront by the massive volume of content created on the Internet each day. This content is created by traditional news and journalism outlets, trade and cause-related Web sites, user-created blogs, social media outlets and all manner of specialized Web sites featuring any subject… Continue Reading

New Look for BBased.com

After seven months of planning, writing and designing, we are excited to announce the launch of a new, refreshed BroadBased Web site. This redesign marks the third iteration of BBased.com since launching our first site in 2001. Since that time, we have redesigned twice to better reflect our capabilities as we expand staff and services.… Continue Reading

Print Taking a Bigger Piece of the Budget Pie?

BroadBased owner Jan Korb turned up a surprising result when studying the company’s first quarter business mix. “We have several in-house services that we track including public relations, marketing planning and print and online development,” says Korb. “While it certainly takes more than one quarter for a trend to take shape, we are very surprised… Continue Reading

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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279