Tag Archives: Marketing Planning

The Payoff is in the Planning

Making your 2009 marketing dollars work hard for you is more important than ever, and we can help your chances of marketing success by developing an integrated marketing plan. The key benefits of a well thought-out marketing plan include: creation of a long-range strategy to guide your marketing decisions delivery of an annual budget detailing… Continue Reading

Focus Groups Offer a Fresh Outlook

Focus groups are a very helpful marketing tool that we don’t think are used enough. We asked Nancy Ulrich, president of Concepts in Focus, a top-rated Northeast Florida research facility in Orange Park, if she could set expectations for a company considering adding focus groups to their 2009 research arsenal. “The very act of sitting… Continue Reading

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