Tag Archives: media relations

BroadBased PR Director to Co-host WOKV’s Extended News Coverage of Tiger Woods’ Statement at 11 a.m. Today

Maria Coppola, APR, BroadBased’s public relations director, will be guest hosting WOKV’s news coverage of the Tiger Woods event happening in Ponte Vedra this morning. Tune in at 11 a.m. to hear the Tiger Woods statement live and Maria’s expert public relations analysis of the situation. Since the Tiger Woods story broke in November, WOKV… Continue Reading

In the News: Gazing into the Crystal Ball for 2010

If you’re looking for a good overview of marketing trends for the coming year, you’d do well to check out the article “Strategies That Sell” in 904 Magazine’s December 2009 issue. The article provides a virtual roundtable of opinions from businesses in and around Northeast Florida — printing, retail, medical, media buying, direct mail and… Continue Reading

Woman of Influence: Maria Coppola

The Jacksonville Business Journal each year identifies 20 Women of Influence in the North Florida community. This year our own public relations director, Maria Coppola, is the recipient of one of the prestigious awards. CEO Jan Korb thinks Maria was a natural choice. “I’m not surprised,” said Korb. “Maria is the best in town at… Continue Reading

Coppola Named Among Jax’s ‘40 under 40’

BroadBased’s Director of Public Relations, Maria Coppola, was recently named among Jacksonville’s best and brightest in the annual ‘40 under 40’ promotion sponsored by the Jacksonville Business Journal. “It’s a well-deserved honor,” said BroadBased President Jan Korb. “Every day we see the value Maria adds to our company and our clients’ businesses in her role… Continue Reading

The Payoff is in the Planning

Making your 2009 marketing dollars work hard for you is more important than ever, and we can help your chances of marketing success by developing an integrated marketing plan. The key benefits of a well thought-out marketing plan include: creation of a long-range strategy to guide your marketing decisions delivery of an annual budget detailing… Continue Reading

A Fresh Face at BroadBased

  A graduate of the University of North Florida with a BS in Communications, specifying in public relations, Lynsey Mullis is the most recent addition to team BroadBased. During her college years, Lynsey gained a great deal of marketing and public relations experience from internships at local advertising agencies and corporations. Her hands-on experience working… Continue Reading

BroadBased Public Relations Grabs the Headlines

Can you picture your company here? The foundation of public relations at BroadBased Communications is Media Relations. “Good media relations rely on expert timing, strategic ‘placement’ and the right communicator,” says Maria Coppola, PR Director for BroadBased. From print journalists to TV and radio reporters, Maria knows how to tell a story to gain maximum… Continue Reading

The Case for Press Releases

According to a recent study by Fellows of the Society for New Communications Research, press releases – once the paper-based province of PR professionals – are now primarily online vehicles important to PR and marketing professionals alike, but for different reasons. PR professionals surveyed place more importance on announcing news and influencing thought leaders about… Continue Reading

News from the PR Division at BroadBased

Maria Coppola Named to Mayor’s Communication Subcommittee On December 13, Mayor Peyton announced “The Jacksonville Journey – Take a Step” initiative to reduce the city’s out-of-control murder rate. One of the principals of the program is to assemble community leaders from all walks of life, businesses and civic groups to bring together their collective intellect… Continue Reading

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