Move-in ready leads for a luxury condo.
The Palazzo on St. Johns, a luxury waterfront condominium complex in Jacksonville, needed to jumpstart a stagnant lead generation strategy using purely digital tactics. We delivered an integrated approach that filled up their sales office.
What better way to feature the luxury lifestyle of a riverfront condominium than with a stunning video of the property?
That's one of the cornerstones of our integrated digital strategy campaign with The Palazzo on St. Johns. The video combines aerial footage and interior shots of the luxury condo homes, and is used across their digital platforms to make a real impact on driving new buyer leads.
Palazzo’s luxury buyer target audience needs to be nurtured throughout the buying process. Taking a buyer from interested to close can take weeks, and in some cases months, and we needed a content-driven solution to stay top of mind.
Enter marketing automation. By sending interested buyers email campaigns on a predetermined basis (drip campaigns), we’re able to build momentum with blog-style articles, sales offers, video testimonials, and more.
Combining Facebook ads to increase awareness with Google Ads to capture intentional search has proven to be a highly effective tactic to drive new buyer leads for The Palazzo.
We use eye-catching creative assets on Facebook, and compelling copy on Google Ads that target key buyer demographics to maintain a steady flow of high-quality leads.
Ready for better Results?
We'll then let's get started, our team is willing and able to help.