Driving leads home to oceanfront luxury.

 Waterfall Condominiums is a one-of-a-kind oceanfront residential building that will change the skyline in Jacksonville Beach. Offering modern architecture, resort-style amenities, and unparalleled style and sophistication, the luxury condominium project needed a digital strategy to identify target buyers and convert them to leads. 

The BroadBased team delivered with a combination of Facebook and Google Ads to get interested buyers into the funnel, then used automated lead nurturing and email marketing to drive them to purchase. We also incorporated some traditional marketing tactics like direct mail and onsite events to increase interest. 

The result? The project saw a 60% lift in qualified new buyer leads through our efforts. 

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