Florida Coastal Adds Twitter to Communications Strategy

April 1, 2009

Florida Coastal Adds Twitter to Communications Strategy

On the heels of the March BROADcast reporting on the use of Twitter for business, Florida Coastal School of Law has launched its own official Twitter micro-blog. “We are using it as a means to reach prospective and current students, as well as our 2,000+ alumni living across the country,” says Brooks Terry, Marketing Director. “It’s our goal to update it at least daily with items including upcoming special events and recruitment opportunities, school successes and milestones, and even faculty publications and items in the news.”

Twitter’s growth chart continues to look incredible, says the Silicon Alley Insider. The blog reports that the messaging/microblogging service attracted 9.3 million U.S. unique visitors to its site in March, up 131% over February, according to comScore. That’s more than five million new visitors than the site had in February.

The Coastal Law Office of Institutional Advancement, which houses the school’s alumni affairs and marketing staff, will administer the page. BroadBased worked with the marketing department to integrate branding.

Check out the site and become a follower at twitter.com/FloridaCoastal

You are also invited to follow the musings of BroadBased CEO Jan Korb and Director of Public Relations Maria Coppola at twitter.com/JanKorb and twitter.com/MariaCoppola


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.