B2B Apps for Business

January 4, 2011

There wasn’t an empty seat in BroadBased’s December “What’s In an App?” Lunch and Learn presented by Tonisha Landry-Gaines, BroadBased’s digital media strategist. The presentation, designed to demystify mobile apps for business, was attended by marketers from the legal, financial, insurance, healthcare, transportation and sales & marketing industries. The presentation focused on creating an experience that will best benefit the user, and was followed by a Q&A period in which Tonisha, and our development partners, fielded questions on technology, strategy and budgeting.

In many cases, a B2B app provides mobile access to information that is useful to patients or clients (calculators, directories, locations) and can be used without internet connectivity. The selection of apps listed below are examples of how different industries are using this technology.

Legal: DLA Phillips Fox developed an iPhone-friendly web-based document portal that allows iPhone users to securely retrieve legal records and other documents directly from the firm’s document management system.

Tax & Accounting: Thomson Reuters’ app allows access of important firm, staff, and client data 24/7 from anywhere.

Insurance: Nationwide provides an accident toolkit.

Healthcare: Priority Healthcare provides account information on the go.

Sales & Marketing: Trek Bicycle Corporation communicates technical features of new products to sales and dealer networks around the world.

Education: Coastal Law provides news items, faculty and staff directory, calendar of events, nearby attractions and a video gallery.



Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.