Printing on the Rebound in 2012?

May 1, 2012

According to a February blog post by The National Association for Printing Leadership (NAPL), commercial printing industry sales are expected to begin growing this year for the first time since 2007. While the increase is only expected to be 1%-3%, and the group is very cautious about making further projections, this is indeed good news for an industry that has been pretty soundly beat up for the last few years.

At BroadBased, we’ve seen a 17% increase in print design YTD. We think, perhaps, after a few years entrenched in digital media (websites, apps, social media) that marketers have returned to their roots and are polishing up print materials in 2012.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.