Three companies. Three niches. One culture. One brand. That was the challenge facing The CSI Companies, a Jacksonville-based people solutions provider, when it set out to revamp its Web presence. We reported in May how BroadBased provided a solution for the corporate-level website — TheCSICompanies.com — and now CSI has added the final piece.
The company has launched a new site for CSI Professional, one of its three companies, that tightly aligns with the brand design and messaging of the parent site. “Each of the CSI companies serves a different market niche in the staffing industry, and each has a slightly different personality,” explains Jan Korb Hirabayashi, BroadBased CEO. “Our objective with the CSI Professional website was to reflect that personality while maintaining consistency in the overarching CSI brand identity.”
CSI Professional provides recruiting and talent solutions — including executive searches, temporary staffing, experienced consultants, skilled clerical support, and more — across a wide range of industries. The other CSI divisions are CSI Tech, which provides people solutions for the technology sector, and CSI Healthcare IT, which provides people and technology expertise to the healthcare industry.