Inside the Redesign: Episcopal School of Jacksonville’s New Digital Experience
Episcopal School of Jacksonville (ESJ) is one of the most prestigious independent schools in Northeast Florida. Having recently celebrated its 60th anniversary, they partnered with BroadBased to refresh their digital presence with a redesigned website.
One of the main goals of the new design was to optimally position the school as the best choice for new families and students, while providing the ideal user experience for current parents and students enrolled at the school. Because well over half the traffic to the website came from mobile devices, we made it a point to take a mobile-first approach with both design and functionality.
We achieved this by placing the enrollment-driven calls to action at the top of the page globally through the new design, and made it “sticky” so it remains visible as the user scrolls down the pages on both desktop and mobile versions. This is balanced with an emphasis on the school’s Four Pillars, which blend their unique value propositions with innovative motion graphics to keep users engaged.
This is a theme throughout the new design, as the interior pages blend subtle motion effects with the school’s branding elements to tell their story and bring the content to life. Having been a BroadBased client since 2017, the ESJ team has challenged us to deliver a better version of the website with each new iteration, and the latest was no exception.
“This was our fourth website redesign with Broadbased, and there’s a reason we keep coming back,” said Brandon Westerman, Director of Communications for ESJ. “The team is knowledgeable, personable, and truly collaborative — they listen, understand our goals, and help us achieve the functionality and strategy we’re aiming for. Every project with Broadbased is seamless, with no surprises, just creative solutions and excellent execution. It’s always a pleasure working with them.”
Visit the website at www.ESJ.org to view the new design and experience the cutting-edge features. If you’re ready to explore a digital strategy for your company’s website, schedule a call with our team.
