Helping an engineering leader build a digital presence
48%
Increase in organic traffic
71%
Reduced bounce rate
Challenge
BroadBased worked with MJW Consolidated, an industrial construction, engineering and fire protection firm on an online presence designed to crystalize the company’s areas of service and expertise.
BroadBased was hired to create a website that showcased MJW Consolidated as the experts they are in industrial construction, engineering and fire protection.
Because of their depth of expertise, there were 22 core services that needed to be included on the website along with details on the 12 different industries they serve. This scope of work required the website to be designed in an easily navigable format where many of the pages are supported with custom case studies or blog links.
Solution
Working with the MJW marketing team, BroadBased created a website that was “clean” in layout and easily navigable in function. The use of a dual menu strategy allows visitors to toggle within both of the large services and industries sections without hitting a back button. This format eliminates confusion, ensures visitors don’t get “lost” and creates a logical user experience.
Results
- Because there is an abundance of keyword-rich pages, the website enjoys a large amount of organic traffic.
- The services and case study pages are informational, thorough and can easily be used in many different formats including one-off sheets used for prospect introductions or bid packages.
Key Insights
- For a website of this size, it’s critically important to follow a comprehensive wireframing process to ensure designers, developers and the client completely understand navigation goals and functionality.
- A search field is very useful to visitors on this type of content-heavy website.