Fractional CMO Services
When growth stalls, more tactics aren't the answer. Better leadership is.
BroadBased's Fractional CMO program brings the strategic expertise, executive oversight, and revenue-focused marketing leadership needed to align your team, sharpen your positioning, and create a predictable pipeline of qualified opportunities, without the cost of a full-time marketing executive.
What We Do
A Fractional CMO (Chief Marketing Officer) works with senior management to set strategy and guide processes and execution – but in a part-time (fractional) capacity. Within BroadBased’s Fractional CMO services, we'll:
- Create systems and processes designed to generate customers and track ROI.
- Work with the CEO or Marketing Director to build integrated marketing strategies and identify the right talent to execute the work.
- Interpret your Data Analytics and report on how marketing initiatives are contributing to leads and sales.
- Develop a KPI dashboard so you can ensure your sales and marketing strategies are on the right track.
- Create SOPs to guide employees on efficient and strategic methods of executing marketing projects.
- Identify needs and budgets to guide the growth of new or existing marketing teams.
- Provide mentoring to marketing managers/junior tacticians who are still gaining experience.
Why It Works
Increased Revenue
Companies with a Fractional CMO see average revenue growth of 29% and up to 5x ROI
Long-Term Partner
The annual CMO turnover rate is 32% in 2026. A Fractional CMO is invested in your growth
Faster Results
FCMOs deliver measurable results up to 60% faster vs. onboarding a permanent executive
Decreased Expense
The average CMO salary in 2026? Over $373,000. Get the same expertise for a fraction of the cost
"We've been working with BroadBased as our Fractional CMO for several years now and they always, always deliver exceptional strategies. Working with them is always a great experience. Each member of the staff is very professional, and very receptive and always flexible. An absolute must for marketing needs!"
Meg Sacks, Marketing Director, Episcopal School of Jacksonville
Case Studies
From generating a 449% ROI for a national healthcare company to rebranding a global manufacturing leader, get the details on the outcomes our Fractional CMO program has achieved.
Where does a Fractional CMO fit into an organization?
Marketing departments come in many sizes and talent configurations. A (fractional) CMO fills in leadership gaps.
While marketing job descriptions tend to get blurry depending on a particular company’s need and hierarchy, a marketing department is typically composed of Strategist > Director > Tacticians.
Some companies have Directors who oversee internal tacticians. Some companies have Directors who outsource execution. Very small companies might just have a tactician on staff who reports to the CEO or Partners. Click here to view the three scenarios that illustrate how a Fractional CMO can plug into an organization.
Ready to Talk About a Fractional CMO?
Schedule a complimentary strategy session with our team.