Fractional CMO Services
Get the strategic leadership of a seasoned CMO — without the overhead of a full-time executive. BroadBased helps growth-focused companies build smarter marketing strategies, align internal teams, and create more predictable lead generation and revenue performance.
"We have been working with BroadBased as our Fractional CMO for several years now and they always, always deliver an exceptional product. Working with them is always a great experience. Each member of the staff is very professional, and very receptive and always flexible. An absolute must for marketing needs!"
Meg Sacks, Marketing Director, Episcopal School of Jacksonville
What We Do
A Fractional CMO (Chief Marketing Officer) works with senior management to set strategy and guide processes and execution – but in a part-time (fractional) capacity. Within BroadBased’s Fractional CMO services, we will:
- Create systems and processes designed to generate customers and track ROI.
- Work with the CEO or Marketing Director to build integrated marketing strategies and identify the right talent to execute the work.
- Interpret your Data Analytics and report on how marketing initiatives are contributing to leads and sales.
- Develop a KPI dashboard so you can ensure your sales and marketing strategies are on the right track.
- Create SOPs to guide employees on efficient and strategic methods of executing marketing projects.
- Identify needs and budgets to guide the growth of new or existing marketing teams.
- Provide mentoring to marketing managers/junior tacticians who are still gaining experience.
Why It Works
Increased Revenue
Companies with a Fractional CMO see average revenue growth of 29%
Decreased Expense
The average CMO salary in 2026? Over $373,000. Get the same expertise for a fraction of a full-time hire
Long-term Partnership
The annual CMO turnover rate is 32% in 2026. A Fractional CMO is committed to enduring success
Case Studies
From generating a 449% ROI for a national healthcare company to rebranding a global manufacturing leader, get the details on the outcomes our Fractional CMO program has achieved.
Where does a Fractional CMO fit into an organization?
Marketing departments come in many sizes and talent configurations. A (fractional) CMO fills in leadership gaps.
While marketing job descriptions tend to get blurry depending on a particular company’s need and hierarchy, a marketing department is typically composed of Strategist > Director > Tacticians.
Some companies have Directors who oversee internal tacticians. Some companies have Directors who outsource execution. Very small companies might just have a tactician on staff who reports to the CEO or Partners. Below are three scenarios that illustrate how a Fractional CMO can plug into an organization.
STRATEGIST: A full-time CMO leads an organization’s marketing activities. Their primary responsibility is to generate revenue by increasing sales through a research-based strategy. The CMO often oversees both an in-house team and external marketing or agency partnerships.
If there is no CMO or Marketing SVP within an organization, a Fractional CMO can work alongside senior leadership to identify marketing challenges and create strategies to address them. Solutions can be executed by the internal team or external resources can be identified.
DIRECTOR: A Marketing Director may have grown from experience as a tactician and now oversees technicians who do the work – design, video, writing, advertising, PR. They often don’t have experience setting a revenue producing strategy but can guide a strategic plan.
A Fractional CMO can work with the CEO and/or alongside the Marketing Director to create strategies and budgets and establish SOPs for the team to use to generate revenue and track ROI. Working alongside Senior Marketing staff provides a mentoring opportunity that may not otherwise exist within the organization.
TACTICIAN: Small companies often have some form of a Marketing Assistant on the team. This person is typically a tactician with proficiency in executing projects on social media, websites, e-blasts and the like. They may or may not have writing skills and they learn a lot about digital marketing tools on the job.
A Fractional CMO can work with the CEO to create strategies and budgets and establish SOPs that will ensure the success of a Marketing Assistant, introducing them to tools and processes that will increase their acumen and grow them to the next level.
Ready to Talk About a Fractional CMO?
Schedule a call with our team