Raising the bar on private school design.

As one of the premier private schools in Northeast Florida, the Episcopal School of Jacksonville wanted to showcase everything that makes their institution unique on their new website.

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The Episcopal School of Jacksonville (ESJ) has been providing students with an unique educational experience on a beautiful riverfront campus for more than 50 years. To showcase what the school offers students, parents and the entire Jacksonville community, school officials asked BroadBased to create a new website that captures the distinctive quality of the ESJ experience.

The website is fully responsive for mobile devices and incorporates a user-friendly navigation menu to help users find exactly what they want.

The new website features a video of campus life that highlights the school’s Four Pillars of academics, spiritual life, fine arts and athletics. In addition, drone footage captures the school’s stunning riverfront setting.

The video was shot on location at several different locations throughout the campus including the newly-renovated football stadium and classroom footage that captures the renowned Harkness Method of teaching.

Laptop with PPC GraphicsTo help ESJ differentiate themselves from other regional private schools, BroadBased launched a targeted Google Ads campaign to drive qualified new student leads and achieve their enrollment goals. 

Custom-designed landing pages were implemented to convert intent-based traffic to leads, and A/B testing was performed to refine performance. Advanced tracking was used to capture and score leads to ensure goals were being consistently exceeded.

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