BroadBased Communications – Your Off-Site Research and Marketing Department

September 1, 2005

Did you know that BroadBased offers a full suite of research services to meet your daily needs? When your internal marketing department is in need of information on a particular topic or company, simply call us and describe your needs. We will find out what is available, then provide an estimate of time and costs involved in your research project.

If you like what you see, we will facilitate the project and provide you with the data, along with an analysis of the findings. The information can be delivered via email, typically within 24-48 hours. Some of the research we offer is listed below. Call Jan at 398-7279 to discuss your needs in full. Some of our services are available at a flat rate and others are customized to fit your needs. Please call for more information on pricing and timing.

Market Intelligence Research

Market Research Reports: Do you need to know what’s happening in your market? BroadBased can help. We have access to thousands of Market Research reports available for almost any industry. These reports detail market growth trends, market environment, demographics, marketing strategies, forecasts and more.

The reports are available in complete form or by specific chapters based on your needs. Specify the industry or market you are interested in and we’ll send you a table of contents to review.

Competitive Landscape™

You may know who some of your competitors are, but do you have the information to effectively compete against them? We can provide a thorough Competitive Landscape by scanning available databases for competitive information and utilizing “snoops” to call dealers, distributors, reps, end users and customers. The result: a very comprehensive report delivered to you to you to perfectly position yourself against your competitor.

Target Audience Research

Target Audience Media Profile: This report complements demographic and psychographic profiles by providing the preferred media of your chosen target audience. This plan will help us choose the best radio formats, cable stations, consumer publications and TV shows for your message. This is a surefire way to be on target with media planning and placement.

Publication Data Research

B2B Data: Do you need a list of Trade Publications targeting your industry? We can provide you with complete details of publications that meet your needs. Details include contact information, circulation figures, rates, readership analysis and much more. This is a great way to review all the possibilities before planning your media strategy.

Ad Spending Research

Business-to-Business (B2B) Ad Spending Data: A B2B Ad Spending Report details how much a specific company spent in trade print advertising during the past year or two. This report includes the trade publications in which the company bought ads, the total number of annual pages purchased and the total dollars spent in each publication. This is great for creating a detailed media plan.

New Business Lists

BroadBased can help create lists of companies for new business prospecting or direct mail efforts. Lists can be built using SIC codes (industries), location, size of business (employees, sales), years in business, headquarters or branches, among other things. Our list data is updated quarterly to ensure the most accurate data is available.

Instant National Survey

We help you write a questionnaire on your product or service and then email it to a network of 1,500 advertising and marketing professionals asking them to complete the survey. Results are tabulated and forwarded to you for review. This “quick poll” allows you to gather opinions on new products or services, logos, slogans, consumer habits/attitudes and countless other issues.

Please call for more information on pricing and timing.




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.