Category Archives: Public/Media Relations

Moms Agree: 24/7 Pediatric Care Centers are Great!

Sometimes the best creative ideas come from the most-obvious source — your customers! When brainstorming for a new direct mail campaign for 24/7 Pediatric Care Centers, BroadBased took to the practice’s Facebook page to query moms on just what it is that they love about 24/7 Pediatric. With locations in Jacksonville and Jacksonville Beach, 24/7… Continue Reading

Striking PR Gold with JAX2025

Doing excellent work and helping the community are two of life’s most-rewarding accomplishments. So it was an especially proud moment for BroadBased Communications when we received top honors at this year’s Golden Image Awards, the Florida Public Relations Association (FPRA) organization’s annual statewide awards program, for our work on the JAX2025 initiative. JAX2025 is a… Continue Reading

JAX2025: Imagine it. Build it. Reach it.

It’s about our vision. It’s about our future. We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville. The BroadBased… Continue Reading

2012 In-house Marketer Qualifications?

It’s not unusual for us to field referral requests from clients and colleagues seeking candidates to fill design, marketing or public relations positions. After all, word of mouth can still be an effective way to find great candidates. Recently, however, due to recent advances in marketing technology (we think), job descriptions are showing signs of… Continue Reading

Public Relations Redefined (Literally)

The Public Relations Society of America (PRSA) has updated its definition of public relations for the first time since 1982. PR has come a long way in the last 30 years, from roots of press agentry and publicity, to today’s more modern focus on engagement and relationship building. As such, PRSA launched a crowd-sourcing campaign… Continue Reading

A Case for Local Public Relations

PR pros often urge clients to become “heroes” in their local communities through strategic communications and media relations. We think business reputations are born on a local level, but in today’s connected world, a local story can receive national attention or interest. Recently, Paramount Performance Marketing of Jacksonville received a once-in-a-lifetime opportunity stemming from a… Continue Reading


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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