Sometimes the best creative ideas come from the most-obvious source — your customers! When brainstorming for a new direct mail campaign for 24/7 Pediatric Care Centers, BroadBased took to the practice’s Facebook page to query moms on just what it is that they love about 24/7 Pediatric. With locations in Jacksonville and Jacksonville Beach, 24/7…

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Doing excellent work and helping the community are two of life’s most-rewarding accomplishments. So it was an especially proud moment for BroadBased Communications when we received top honors at this year’s Golden Image Awards, the Florida Public Relations Association (FPRA) organization’s annual statewide awards program, for our work on the JAX2025 initiative. JAX2025 is a…

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The Broadbased team is honored to have been recognized by the Jacksonville Sheriff’s Office for our work with the Police Athletic League of Jacksonville. At a ceremony in January, we received a Special Presentation Award from Lt. Matt Nemeth for pro bono services we provided to PAL in 2012. We worked with PAL to develop…

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It’s about our vision. It’s about our future. We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville. The BroadBased…

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Jacksonville truly is a city of heroes. And you’re one of them. Please help Jacksonville dream big by participating in JAX2025. If you or your organization would like to help promote JAX2025, please consider the following list of options: Take the Survey. Like JAX2025 on Facebook and share our posts. Add a JAX2025 link or…

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It’s not unusual for us to field referral requests from clients and colleagues seeking candidates to fill design, marketing or public relations positions. After all, word of mouth can still be an effective way to find great candidates. Recently, however, due to recent advances in marketing technology (we think), job descriptions are showing signs of…

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While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!

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While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!

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The Public Relations Society of America (PRSA) has updated its definition of public relations for the first time since 1982. PR has come a long way in the last 30 years, from roots of press agentry and publicity, to today’s more modern focus on engagement and relationship building. As such, PRSA launched a crowd-sourcing campaign…

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BroadBased is proud to have been chosen by Flagler College to help the college promote an important milestone in the storied history of its St. Augustine campus. In 2013, Flagler will celebrate the 125-year anniversary of the opening of the Hotel Ponce de Leon, a national historic landmark. The hotel, built by Henry Flagler in…

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