BroadBased Adds an ADDY for Design Excellence

April 1, 2006

A promotional package designed and produced by BroadBased for the Rock Creek Timber Partners, LP, has received a Silver ADDY Award in the Sales Promotion category.

The high-end modular package contains booklets and information cards assembled in a folder designed to give prospects easy access to quick facts as well as in-depth information. A clever fastener design holds the package’s primary booklet in place but allows easy removal. A quick overview brochure, meanwhile, slips into a slot in the folder’s inside flap. Case study cards and other information are placed behind the flap.

BroadBased designed all of the collaterals as well as the total package, which now moves on to be judged in district competition.

Sponsored by the American Advertising Federation (AAF), the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.