Camarda Logs On To ‘Narrowcasting’

April 1, 2006

One of the hottest trends in media today is Web “narrowcasting,” or developing content for a specific audience and demographic group. Blogs are a great example of narrowcasting, and the blog of BroadBased client Jeff Camarda is a great example of one that helps support a company’s image.

The founder and Chief Executive Officer of Camarda Financial Advisors, Inc., with locations in Fleming Island and Ponte Vedra, launched his blog at BroadBased’s suggestion in February and has been keeping it current with several new posts every week on a wide range of financial and economic topics (

Dr. Camarda holds a doctorate in finance, and his expertise is a major reason that clients choose his company. Although the blog itself is not commercial, it reinforces Dr. Camarda’s knowledge of the industry and can be linked from Camarda Financial’s commercial Web site.

“I’ve enjoyed writing the blog Jan suggested to me, and have been amazed at the traffic. Sometimes sticking with the disipline to find something to write about every day is a challange, but I am confident the blog will be productive from a business standpoint in the near future. Thanks, Jan.”


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.