What You're Reading

June 1, 2008

In our April poll, we asked which local publications you read. The Florida Times-Union topped the list, with Folio a close second and the Jacksonville Business Journal rounding out the top three. Honorable mentions go to Jacksonville Magazine, Arbus, Resident, RAP Newsletter, Jacksonville.com and, of course, the BROADcast. :  )

A study of the differences in online behavior among heavy, medium, light and non-newspaper readers showed that non-newspaper readers are likely to be younger, but they are actually heavier-than-average online news consumers. Meanwhile, heavy newspaper readers are more likely to engage with traditional print news brands online.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.