What to Get the Guy Who Has Everything

July 1, 2008

If you’re looking for something to buy the guy who has everything — or just in the mood for a big-game daydream — you have to check out the Web site of John Rigby & Co., maker of the world’s finest custom firearms.

The legendary firearms maker engaged BroadBased Communications to evolve the nearly 300-year-old brand with the development of a new Web site. Since 1735, Rigby has served the needs of sportsmen who demand the highest quality, reliability and accuracy in their firearms, and the company needed a 21st century Web presence that matched their product quality.

Rigby firearms start at $30,000 for a double rifle — used for African dangerous game, such as cape buffalo, elephant, lion, rhino, and hippos — and $47,000 for an over and under sidelock shotgun (the preferred firearm for hunters of wild fowl, such as quail, dove, chucker, grouse and pheasant). Custom animal scene engravings are also available and start at $72,000.

“It was apparent early on that BroadBased would exceed our expectations,” says Tom Norton, Web Site Strategist for John Rigby. “Although we provided only generic guidance, the design team quickly began the transformation process and produced a draft product that closely resembled most finished products. Selecting a marketing firm for future projects will be an easy choice.”


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.