CSX Sports BroadBased Design

September 1, 2008

CSX Sports BroadBased Design

Nearly 50 CSX employees are riding in the PGA TOUR Cycle to the Shore 2008 September 20 and 21. Cycle to the Shore is a two-day 172-mile ride from St. Augustine to Daytona and back, and benefits MS. For the fifth consecutive year, the CSX cyclists will sport team jerseys designed by BroadBased Communications. This year’s “green” theme, designed by Carolyn Audije, was intended to portray CSX trains as a green shipping alternative to trucks – just as cycling is a green alternative to cars. In fact, CSX trains can carry a ton of freight 423 miles on one gallon of fuel! We think it is very appropriate that CSX’s corporate colors of blue and yellow combine to make environmental green!


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.