Continuing the branding theme developed by BroadBased in 2004 for RALLY Jacksonville! and Mayor Peyton’s Book Club, the newest component of the Book Club is the Great Outdoor Adventure. The new logo, developed by BroadBased and drawn by children’s book illustrator Ethan Long, features Mayor Peyton and Pete the Dog ready for some outdoor fun! The Great Outdoor Adventure will provide opportunities for Jacksonville 4-year-olds and their families to get outdoors and learn about nature, conservation and the environment.
In addition to the original 11 books and other literacy tools provided to members of Mayor Peyton’s Book Club, members will also now receive a twelfth book. The new book, “We’re Going Green!”, developed by BroadBased and printed on recycled paper, is sponsored by JEA and focuses on “going green.” It will launch with the 2008 rollout of RALLY Jacksonville!