What We Did On Your Summer Vacation

September 1, 2009

It’s been a busy summer at BroadBased and – judging from the pace we’ve been maintaining — a busy year for our clients too!

We’ve been branding, planning, auditing, strategizing and implementing all season long. We’ve seen many organizations revert back to the basics of business development by re-evaluating strategy and outreach. We’ve also assisted many others in refreshing their Web sites with new SEO strategies designed to make them more visible online to new customers.

Putting a polish on the planning

For example, at the request of the Jacksonville Lean Consortium, BroadBased is undertaking a marketing analysis of how this process improvement organization can attract and retain members. It is the first time that the Jacksonville Lean Consortium will be using an outside agency to help with its marketing and public relations, and we are proud to be the chosen partner.

The Consortium includes area companies and government agencies that work together to become more efficient, more profitable and, therefore, more competitive in the global marketplace. Using Lean principles, the members network and learn together how to enhance their organizations.

“Lean Consortium Executive Director Joe Rizzo is the Lean expert in the area,” said Maria Coppola, BroadBased director of Public Relations. “It is a privilege to work with him and his staff. We believe that especially in the current economy, membership in the Lean Consortium would have significant benefits for many organizations.”

Similarly, BroadBased spent three months of the summer auditing a large Jacksonville-based non-profit organization. “It’s part of getting back to basics,” said Jan Korb, BroadBased CEO. “During an audit, there is the opportunity for a new team to take a fresh look at operations with the goal of identifying redundancies, consolidating expenses and eliminating waste.”


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.