Maria Coppola, Director of Public Relations, recently completed a long-term goal of earning her Accreditation in Public Relations (APR).
Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area.
“The effort required to pass the APR test is significant and daunting for many,” said Jan Korb. “I’m thrilled for Maria and not even a little bit surprised that she passed the test the first time.”