Paper Retriever Fetches Attention in Jacksonville

December 16, 2009

We promised to tell you about Jacksonville’s newest corporate citizen earlier this fall and we can’t wait for you to get to know them!

Paper Retriever, the recycling arm of AbitibiBowater, North America’s largest manufacturer of newsprint, selected BroadBased Public Relations to lead the PR and community relations efforts when they entered the Jacksonville market in October.

“We were really excited to introduce Paper Retriever to Jacksonville in an especially meaningful way,” said Maria Coppola, Director of Public Relations at BroadBased. “Our team, which includes consultant Mike Tolbert, facilitated introductions that resulted in a city-wide partnership between Paper Retriever, the City of Jacksonville and Keep Jacksonville Beautiful. This partnership will help our community recycle paper conveniently, while helping to raise money for non-profit groups at the same time.”

“Paper Retriever provides fundraising opportunities by supplying distinctive paper collection bins to local non-profits at no cost,” said Reggie Brown, Area Manager for AbitibiBowater. “Bins are placed in highly visible areas at schools, churches and even city parks, and the sponsoring organization receives payment for the recyclable paper it collects. Everybody wins — anyone with an available six-foot by six-foot space that is easily accessible and visible to the public can host a bin. And the proceeds can benefit a non-profit of choice or Keep Jacksonville Beautiful, the city’s litter fighting commission.”

Upcoming events include a large-scale fundraiser for Keep Jacksonville Beautiful at area Winn-Dixie store locations. Even if you can’t host a bin, you can help “keep Jacksonville beautiful” by dropping by any location and recycling your magazines, catalogs, newspapers, junk mail and office paper.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.