Facility Automation Solutions (FAS)

February 1, 2010

Facility Automation Solutions (formerly W.W. Gay Facility Automation) needed a comprehensive B2B Web site to concisely present the company’s capabilities in implementing “smart” building operating systems. The company has long played a role in ensuring comfort, energy conservation and operating efficiency in many of Northeast Florida’s most high-profile institutions. From copywriting to creative services, BroadBased led the effort to bring clarity to a complex array of services.

“The entire team at BroadBased took the time to understand our business and the messages we needed to convey through our Web site, then applied that understanding through their creative abilities,” said Rick Daber, Vice President of FAS. “The result is a Web site that has become a very key element of our corporate identity.”

To view the site, go to www.jaxcontrols.com.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.