Custom Illustration is an Award-winning Strategy for Coastal Law Magazine

April 28, 2010

At BroadBased Communications, we believe that a good illustration is one of the most powerful tools we have to convey a concept quickly and compellingly. (That’s one reason why our own website is designed around illustrations.)

We’ve seen one of our clients, Florida Coastal School of Law, embrace illustration to make its biannual alumni magazine a strong and eye-catching marketing tool. “As we meet with our clients at Florida Coastal, we find that close cooperation with the client, the designer and illustrator to create a concept can be an exciting venture and a boost to the overall marketing strategy,” said Karen Kurycki, BroadBased senior art director.

That dedication to the creative power of illustration has paid off for Florida Coastal. The school has won two awards of excellence from The Council for Advancement and Support of Education, District III, for their magazine. District III includes hundreds of colleges, universities and private high schools in the South and Southeast. Florida Coastal received those awards before an audience of 700 conference attendees representing 200 schools.

The school’s 2010 spring edition is yet another example of the allure of illustration, this time, to highlight an environmental theme. Kurycki worked with illustrators Heather Blanton, Mike Austin and Dan Vasconcellos to create this highly appealing publication.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.