News Reporters Use Social Media for Research

June 2, 2010

Traditional News Media and Social Media – they can work hand in hand with marketing and PR

Much has been written lately about how social media is changing business marketing, PR and customer service. It’s also changing the news and media business as more and more social media users are receiving their “news” via Twitter and Facebook.

Traditional media and reporters have embraced social media for breaking news and links to their online stories and websites; it’s even been said that social media is keeping traditional news outlets afloat in this economy.

According to research conducted by Cision and The George Washington University:


BroadBased’s public relations practice still focuses much of its time on traditional media relations, but we also ensure that clients are giving more life to those traditional media campaigns by using social media where appropriate. This is another tactic for keeping a story “alive” and can also enhance your company’s SEO.

Call Jan or Maria and let us show you how to get the most out of your traditional media relations by expanding your online presence and helping you stretch your media relations efforts’ reach.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.