Paper Retriever, Action News and Julie Watkins Challenge You!
August 25, 2010
BroadBased’s PR division has been hard at work this month on a television news promotion with client Paper Retriever recycling. Action News and Girls Gone Green, an environmental action non-profit founded by Action News Meteorologist Julie Watkins, joined forces with Paper Retriever to spread the word about this community-based recycling effort that costs nothing and is available to anyone. BroadBased created the project to raise awareness in the summer when recycling in our community decreases.
The project, which is still in progress, is a “30-day Challenge” to area businesses and individuals who want to raise money for Girls Gone Green (or a charity of their choice) through the simple act of recycling paper. Bins are popping up all over in hopes that paper recycling be available to anyone, any time. Click to view a short video of Julie’s introduction of the program.
The project involves morning show TV stories and interviews, promotions and giveaways. In addition, Julie and Action News have interacted with interested recyclers through Facebook and Action News’ website and Go Green pages.
If you’d like to participate in the challenge by hosting a bin for Girls Gone Green or another non-profit organization, you can contact the Paper Retriever office at 904-598-9545, or visit www.paperretriever.com to quickly locate a bin near you for easy recycling.