Global Firms Are Getting Their SM Game On

March 30, 2011

A recent article by highlighted the use of social media among Fortune Global 100 firms and reported that the firms were “getting savvier.” The article presented data from the Burson-Marsteller Global Social Media Check-up, which was issued in February 2011. Top reasons identified for using social media:

  • Sharing Company news (88%)
  • Providing Customer service (40%)
  • Promoting Deals (28%)
  • Recruitment (10%)

Twitter and Facebook are the top two social platforms used among the 2010 FG100 companies, followed by YouTube (57%) and corporate blogs (36%). Interestingly, a full 25% of Fortune Global 100 firms utilize all four platforms.





Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.