A recent article by MarketingProfs.com highlighted the use of social media among Fortune Global 100 firms and reported that the firms were “getting savvier.” The article presented data from the Burson-Marsteller Global Social Media Check-up, which was issued in February 2011. Top reasons identified for using social media:
- Sharing Company news (88%)
- Providing Customer service (40%)
- Promoting Deals (28%)
- Recruitment (10%)
Twitter and Facebook are the top two social platforms used among the 2010 FG100 companies, followed by YouTube (57%) and corporate blogs (36%). Interestingly, a full 25% of Fortune Global 100 firms utilize all four platforms.